Valence Point

About This Project

Identity design and print collateral for a software start-up. The concept for Valence Point was developed early-cloud computing time frame, as a virtual workspace with shared document storage. The concept for the logo was that of people connected to a central space, like electrons orbiting an atom. Ultimately this company did not survive, but similar products exist today that deliver similar products, such as Google Docs and Box.

In addition to the logo design, a stationary system was created, including a 2-sided business card with a die-cut corner, representing the axis or origin point depicted in the logo. There is also has a tactile response when holding the card because of the die cut, tapping into sense memory making a Valence Point card more memorable.