HPL Contract

About This Project

I designed this logo and identity system for HPL Contract, Inc. a manufacturer of office furniture, focusing on using environmentally friendly materials and manufacturing processes to create custom-look furniture from off the shelf components. The logo design centers on a clean, slab-stroke modular feel to the letter forms, especially the “h”, suggestive of a modern chair.

Over a a two-years span, additional print collateral was created for this client, including a 50-page 7-color portfolio book, sample swatch booklets, mailers, and QuickShip brochure. A visual design, site structure and style guide for a new website was also created.